Values, Practices & Privileges

Transparency within business (and life in general) is so important. I have been inspired by Vicky Shilling, Alice Benham and Maggie Patterson who have created similar pages on their websites. Thank you for being part of the change and modelling good practice.

Any feedback or corrections are welcome. This page may be updated as my business and I continue to evolve and grow.

My Values

Honesty and Integrity

I commit to being honest about my work, my journey and anything I share online. I will show the reality of being a business owner, life coach and human being. I believe that is the beauty of having a platform and being able to connect with others. I will be transparent about how I work with my clients, the results and experience we create together and what it took to get us there.

I talk a lot about how coaching and self-development aren't the easiest experiences. This isn't to scare you off. I use tools, techniques and strategies that can, in some circumstances, work very quickly. Most of the time it takes dedication, commitment and consistent practice.


I'm not here to get you fast results that fade as quickly as they appeared. I'm here to support you to create long-lasting change and discover who you truly are beyond the societal conditioning. As you can imagine, this doesn't happen overnight.

If you enquire about my services and I don't think I'm the best fit for you, I will tell you. 


So many of the clients I speak to tell me that it's just them who struggles with unhelpful thoughts, procrastination, self doubt or any of the other issues I work with. I'm here to tell you - YOU ARE NOT THE ONLY ONE. There is nothing wrong with you. You are not broken. 

We all experience these things. So let's start talking about it.


While I have knowledge and expertise that I utilise in my practice, you are the expert in your own lived experience. You have all the answers you need. Ultimately, it is you who makes the changes and creates the results. My job is to facilitate that. Sometimes that looks like reminding you of how far you've come and your inherent self worth. Other times it looks like a kick up the butt and pep talk to tackle that thing you've been avoiding!

I commit to honouring you where you're at, whilst still empowering you to move forward, but always in a way that feels good (if a little stretchy) for you. 


I need to caveat this one and add that sometimes in a session, I get a lot of ideas and end up mentioning three different tools to tackle one area! But for the majority of the time, I make my work as simple as possible. 


This means wherever we can, we will take the path of least resistance and that feels sustainable for you. There will be times where I will ask you to stretch your comfort zone and try something new. However, I am always open to clients telling me they don't understand something I've said or if the action steps feel like too much. 

What I commit to...

Inclusivity and Diversity

  • Ensuring my online space isn't an echo chamber.  Following creators and coaches from the BAME, LGBTQ communities and/or other marginalised backgrounds and actively engaging with their work.

  • Continuing to examine my own privileges and how they play a part in the running of my business, then adapting my practice as needed.

  • Donating time and money to causes that support communities different to my own.

  • Learning the origins of practices I utilise and ensuring I am not appropriating these practices.

  • Listening to those with lived experience of discrimination and passing the mic.

  • Reducing performative action (this is definitely still a work in progress) and keeping myself accountable.


  • Offering more accessible ways to work with me. My Instagram is full of free content and I also have a free guide. I am working on more free and low cost options to work with me. For my 1-1 coaching, I offer payment plans at no extra cost to you. 

  • Adding alt text, image descriptions and captions to my content.

  • For any group coaching or workshops I host in the future, I will offer a scholarship place favouring those from marginalised backgrounds.


  • All my contracts include a 14 day cancellation policy. If you change your mind, I will give you a 100% refund.

  • Ensuring, where possible, that my clients are making a considered investment. I won't use money-shaming as a marketing tactic and I always advise my clients to make sure they're happy with any contract or terms of purchase before they make any form of payment.

  • Being transparent about how much my services cost and informing my community in advance of any increases.

This list is not exhaustive and I am committed to learning more each day how I can make my work more inclusive and accessible. While my values and practices don't mean I never falter from them or make mistakes, I ask that you hold me to what I've outlined here. I am always open to feedback and corrections.

My Qualifications & who I've learned from

Who we learn from and where we study ultimately shapes how we practice and run our businesses. I didn't build this business by myself overnight. I've studied for years and invested in my own learning, support and mentoring in a variety of areas. Again, this list is not exhaustive but does summarise the big investments I've made.

Qualifications and Training

BA Criminal Justice and Criminology (University of Leeds)

MSc Psychology (Northumbria University)

Postgraduate Certificate in Low Intensity Psychological Therapies (Newcastle University) - this means I am trained in low intensity Cognitive Behavioural Therapy (CBT) interventions.

Certified Life Coach (The Clique Academy)

I am also always undertaking regular CPD to improve my skills and have had further training in life coaching, Compassion Focused Therapy (CFT) and Acceptance and Commitment Therapy (ACT).

Coaches and Programmes

Alexandria Maria - The Soul Circle and 1:1 Coaching

Emilia Francesca - Confident Coach Academy (CCA), Unleashed Group Coaching and 1:1 Intuitive Business Coaching

Vicky Shilling - 1:1 Business Mentoring (I am also part of Vicky's Just Start Now membership)

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Disclosure of My Privileges

In 2020, I became acutely aware of privilege and how much it affects everything in society (I realise that in itself is a privilege). I am continuing to recognise my privileges and how it may impact on my work and what opportunities I am afforded.


Too many of us see being told we have privilege as a personal attack - I recommend this post by Jayne from The Alternative that explains that this simply isn't true.

As a cis-gendered, heterosexual, white woman, I want to be clear and transparent about my privileges.


Family and Education

While both of my parents are from working class backgrounds, I grew up in what I would call a middle class household. I was always provided for and never had any concerns about financial insecurities. I was supported by my parents when studying at university and had access to student loans to pay for my university fees.


Having formal qualifications meant that I haven't struggled to find work, even when those jobs haven't necessarily been in the field I wanted to work in.


In March 2021, I resigned from my job as a therapist in the NHS. I was able to do this because my partner has an established career and could support me financially, if required. This resulted in me running my business full-time without having to look for alternative employment.


I class myself as spiritual rather than following a particular religion. I recognise that a lot of the practices I utilise come from other cultures and religions such as Hinduism and Buddhism - I am learning how to continue using these practices without appropriating them.


My body conforms to the socially acceptable norms and therefore I have never experienced fat phobia or any discrimination because of my weight.


Whilst I access therapy intermittently, I have never been diagnosed with a mental health disorder.


Overall I am healthy and have no underlying, long term health conditions. I have access to free healthcare with the NHS. 

I hope that these can give context to my own story.