Why coaching is not just for business owners

Updated: May 7

You'd be forgiven for thinking it was...


I operate a lot of my work on Instagram. I find it's the best place to connect with potential clients, share my message and I enjoy using it! However, it can be somewhat of an echo-chamber.


There's been times where I question how many business coaches I follow. I get exasperated when I look at people who have recently followed me and they're all people who I'm more likely to be their ideal client than the other way around. At times, I feel like coaching feels like a pyramid scheme - coaches who coach coaches, who coach coaches etc.


Don't get me started on the cold DMs...


Now I know that a lot of this is self-inflicted and I often curate who I'm following and make sure I'm still enjoying their content. But sometimes the noise about 10k months, 6 figure businesses and an entrepreneur mindset can wear thin.


And I am someone who runs a business. I can't imagine what it's like for those who are in "regular" jobs and have no interest in starting a business.


So I wanted to talk about how coaching is not just for people who own businesses. I truly believe anyone can experience the benefits of coaching, if they're open-minded and are ready to take that action. Here's why...


Coaching can be used to work on a variety of problems

There are coaches in pretty much every area of life you can think of. Careers, relationships, nutrition, exercise, sustainability, hormones, spirituality and the good old general Life Coach. The beauty of coaching is that it can be adapted to suit a variety of contexts.


The International Coaching Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”


No mention of business! Coaching is often used in professional settings but a lot of people are starting to realise its potential to support them in making changes in their personal life.


Even in my own work - I classify myself as a Self-Worth Coach because I truly believe everything starts with your self-worth. Therefore, I don't specialise in one area of life. With my clients we could be working on anything from relationships and self-care to career and finances... and everything in between.


Coaching is a collaborative experience

Coaching operates on the principle that the client has all the answers inside of them. The process is often aimed at supporting the client to think about what they really want and how to action this in a way that will feel good to them.


Coaching is not about telling you how to do things, it's about empowering you to live a life on your terms. Which as you can see, can cover anything that you're struggling with in your life.


I truly believe that we all have the answers, it's just sometimes difficult to access them for whatever reason. Although I have spent years learning about psychology, self development and ways to improve your mindset, I am not the expert in your experience - YOU ARE. Me and my clients are 50/50 in the work that we do.


Coaches are often trained in more than one modality

This will vary from practitioner to practitioner. It's also helpful to remember that coaching in the UK isn't regulated, therefore anyone can say they are a coach. I'd always recommend doing your own research and asking any coach you're considering working with, what qualifications or training they have got.


Aside from that debate - good coaches are always looking to grow and learn over the course of their practice and career.


For example, I am trained in Low Intensity Psychological Therapies and worked as a therapist for almost 3 years before I became a coach. I use techniques and strategies from Cognitive Behavioural Therapy (which was the basis of my training), Compassion Focused Therapy and Acceptance and Commitment Therapy within my coaching practice. I am also currently completing my coach certification as well to improve my skills and get my all important certification.


What this means is that coaches are often able to work in a variety of ways and adapt their toolbox to suit your needs. Every coach's approach is different. Again, this means you can work on a variety of problems, in a variety of ways!



So in conclusion, coaching is a way to get support with a multitude of areas that you may wish to change. Not just business (but it does work well for business also).


I love the fact that I get to work with clients who come from all walks of life. No one client is the same and that's part of what I cherish about this work.


If you're looking for support, take some time to think about what you truly need and which areas you'd like help with. That will then dictate which type of practitioner you're likely to work with.


You can find out more about my coaching here and if you have any questions, please feel free to reach out and email me!

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